With over 10 years in product quality assurance, I've validated user experiences across 375+ digital releases worth $350MM+ in sales. My design approach now combines rigorous testing methodologies with deep user empathy - focusing on both what works and why it matters to the people using it.

My QA background spans mobile apps, web platforms, and enterprise solutions at companies like Verizon, where I led end-to-end testing that covered everything from iPhone releases to sales flow changes. I've worked closely with design and engineering, on the tough frontlines of high-impact releases.

While initially learning design, I believed good design would speak for itself - that elegant solutions and seamless user experiences were enough. But I've learned that impactful design requires connecting user needs to business outcomes. Revenue growth, churn reduction, and market expansion aren't separate from good design - they are achieved through it.