I led the design of Apple's first kids' streaming profile after discovering TV+ was the only major platform without one - while Netflix, Disney+, and everyone else had offered this for years. It was surprising that Apple TV+'s subscribers didn't have this basic family feature. The new, complete profile set up for kids lets parents set up secure viewing for their household.

I designed Apple TV's first watchlist feature after discovering they were the only major streaming platform without one - despite 74% of users utilizing watchlists everywhere else. It was clear Apple was missing something basic that Netflix, Hulu, and others had. The new watchlist feature, separate from Up Next, creates a library where users can add what they want to watch, exclusively.

I identified an experience gap in TaskRabbit's customer experience affecting 1.22M users across ~4,384 daily tasks and proposed a strategic solution using platform-native capabilities. By architecting iOS Live Activities integration, I designed real-time tracking that eliminates customer anxiety while reducing operational friction for over 60K Taskers and their clients.

I explored user experience gaps across platforms like Apple Mail, Messages, WhatsApp, Chase Banking, and Google, designing solutions that felt native to each app. These weren't just design exercises - I focused on real problems I'd experienced, like spam in Google Messages or confusing Chase fraud alerts, then created alternatives using design patterns and components.